ABOUT ME
I’ve spent my career inside early and scaling startups as the first marketing hire – which means I’ve lived through the chaos, the scrappiness, and the "we'll build the system later" mindset more times than I can count.
What I learned first hand is this: successful marketing isn’t just ideas and creativity.
It’s structure. It’s rhythm. It’s the internal operating system that turns grand plans into momentum.
Now, I help companies build that.
I love working closely with teams, bringing energy, calm structure, honesty, and a sense of “we’ve got this” into environments that are moving fast.
I’m not here to make more noise, confuse you, or add loads more ideas you can't execute on. I’m here to help you scale – sustainably, intentionally, and with a marketing function that actually works.
Strengths
No BS
I'm a consultant who hates the connotations of the word consultant.
My approach is hands-on, with minimal bullshit (not sending you a 50-deck ppt you'll never look at again).
Content
Content – and how to use it strategically – is my bread and butter. For B2B clients, I love finding ways to achieve your wider business goals via the medium of great content.
Operationalising Strategy
There's no point me working with your business if it all falls apart when I leave. I take your strategy and content ideas and turn them into repeatable processes internally, equip your team, and help it scale (beyond both me and you).
General Sounding Board
Most of the time, it's just easier to chat to someone who's been there and done it before. Whether it's revising your pitch for investors, advice on hiring and scaling your marketing function, pivoting your messaging – I provide strategy, support, and useful advice.