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Industry Report for Pollup
The Problem
Pollup, a customer data solutions business (and two-person team) needed some marketing support as they refined their positioning and offering. With an MVP in customer data, customer research as a service, and a number of potential AI solutions – they were looking to validate their ideas with the market and produce some evergreen marketing content to use in the future.
"We need to validate our MVP with the market"
– Caroline, Co-Founder and CEO
The Project
Working with the founders, I set out on a project to 'kill two birds with one stone' – surveying Customer Success Managers to gain insight into their pain points and therefore improving Pollup's MVP concept, while also gaining content to produce a long-form piece of content.
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I wrote the survey, promoted it over the summer, analysed the responses and then turned the data into a 30-page high quality downloadable report. I supported with the launch of the campaign and the promotion of the report.
This is Pollup's first piece of content marketing, and is now hosted on their website collecting leads. As well as the full report, I repurposed it for LinkedIn, creating a long runway of posts.
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