Brand Launch for CCWE

The Problem:
CCWE, a D&I Consultancy based in London, had undergone a business pivot and rebrand - and needed marketing support to launch the rebrand. With no in-house marketing or content talent, they reached out to me to support.

The Project:
After a session with the CEO where I learnt everything about the reason behind the pivot, the mission behind CCWE, and the disruptive impact they were hoping to have in a concentrated space - I went away and created a marketing strategy for launch, as well as a full content suite of assets for the business, including a brand story document, slide decks, LinkedIn carousels, whitepapers, roller banners for events, one pagers, etc. I also wrote the copy for the entire website.